It’s not often that my love of good food and drink intersects with engaging and fun user experience and interfaces. An exception to this rule is the relatively-new (at least to the Denver area) Tea of a Kind, which is a tea unlike any other I’ve yet experienced.
When you find Tea of a Kind (hereafter abbreviated as “ToaK” because I’m just that lazy) on store shelves, it looks something like an eco-friendly, bottle of purified water. This is hardly surprising, as, at this point in its life, that’s all it really is.
But do you see notice the weird looking cap? It’s the secret to ToaK’s success.
In a moment, this little cap, which ToaK has termed a “Gizmo,” transforms the contents of the fresh little bottle of water into even more refreshing tea.
If you can’t make out Marty McFly’s jawline, it’s only because it’s on the floor.
Seriously, how cool is that?
What’s more, not only does this little Gizmo provide the single best physical UX element of any drink I’ve yet encountered, ToaK maintains that it “prevents degradation of key ingredients” such as vitamins, antioxidants, and other key functional ingredients.
Now, let’s be frank for a moment. Is ToaK any better tasting than other tea brands out there? I’ve sampled the unsweetened black and peach ginger varieties and I’ve come to the conclusion of “not particularly.” ToaK may be marginally more fresh, but compared to its competitors its flavor is average.
The reason I pick one of these up every. damn. time. I’m at the one convenience store in the Denver area I’ve been able to find them is because of just how cool the user experience is. I don’t care that it’s supposedly fresher, or that the bottle looks cool, or even that it’s slightly more expensive that a majority of its competitors. I’ll buy it just to show it off the fantastic experience of watching tea brewed instantaneously before my eyes.
Kudos, Tea of a Kind. Until someone else comes up with something similar and more delicious, you’ve made a loyal customer (and fan) out of me.